Strategy

Oriola is part of Oriola-KD Group. Oriola-KD Group focuses on pharmaceutical retail and wholesale in Northern Europe and Russia.

Oriola-KD has a unique position in the pharmaceutical distribution chain

The strategic areas in Oriola-KD’s wholesale business, Oriola

In wholesale business the quality, infrastructure and business development are chosen as strategic development areas.

Quality

In spring 2010 the Group level quality program Five Star Company was launched. The chosen  investments will be made in developing procedures, supervisory performance and the work community. The aim of the programme is to clarify the responsibilities of different roles as part of the pharmaceutical distribution chain and activities to secure patient safety.

In addition, improving the quality of the cold chain management for pharmaceuticals is a priority.

Infrastructure& Business development

Oriola-KD is creating reliable and intelligent IT environment and investing on state of the art logistics distribution network to support its’ business. In the wholesale business Oriola is also looking for new business models and expanding its’ exclusive brand assortment for example to the Russian markets.

Oriola-KD’s brand strategy

Oriola-KD has renewed its wholesale businesses brand. All wholesale businesses are rebranded to Oriola as of 2011.

The purpose of Oriola-KD’s brand strategy is to create a strong brand structure which

–      Is aligned with Oriola-KD’s vision and mission

–      Builds a strong multinational brand towards pharmaceutical manufactures and customers

–      Enables Oriola-KD to act as one big partner
towards the suppliers

–      Simplifies Group’s brand structure