In 2017 we decided to focus on developing our Consumer, Services and Healthcare businesses in Sweden and Finland. As a result, we sold our Baltic businesses to the companies' existing management. Our customers are pharmaceutical companies, health and wellbeing product producers, pharmacies, hospitals, hospital pharmacies and healthcare operators such as dentists and veterinaries as well as municipalities and consumers.

Finland

The value of the Finnish pharmaceutical market was 2.3 billion euros in 2017. The estimated annual growth until 2021 is approximately 1.5 per cent. (Source: IQVIA)

  • There are approximately 810 pharmacy outlets and 600 proprietary pharmacists in Finland (source: The Association of Finnish pharmacies)
  • Medicines are allowed to be sold only in pharmacies, nicotine replacement therapy products can also be sold at grocery trade stores

Sweden

The total value of the Swedish pharmaceutical market was 4.2 billion euros in 2017. The estimated annual growth until 2021 is approximately 4 per cent. (Source: IQVIA)

  • There are 1,424 pharmacies in Sweden, including 8 online pharmacies (Source: Apoteksföreningen)
  • The market share of Oriola’s Kronans Apotek chain was 18 per cent in 2017 (Source: Apoteksföreningen)
  • Online sales in pharmacy market grew by 58% to 7% of the market by the end of 2017
  • Prescription medicines are only sold in pharmacies, part of the OTC products are available in the grocery trade shops