The Market Access team supports pharmaceutical companies in the process of submitting pricing and reimbursement applications and hospital tenders

The Market Access team supports pharmaceutical companies | Oriola

The photo shows some of the Market Access team members. From left to right: Ritva Suominen, Nina Mäntylä, Tiia Tammi, Riikka Konttinen, Sofia Parviainen, Jaana Joutseno ja Timo Väistö.

The Market Access team supports pharmaceutical companies in the process of submitting pricing and reimbursement applications and hospital tenders. Real-world research and market surveys are now also part of the comprehensive Market Access service portfolio.

The experienced Market Access team members offer their expertise to support the Market Access activities and strategic planning of pharmaceutical companies. 14 highly experienced pharmaceutical professionals work in the team, lead by Jaana Joutseno, Head of Market Access. Jaana has a background in pharmaceutical studies and decades of experience in the pharmaceutical industry in various tasks within Market Access (pricing applications, hospital sales and health economic research). She has also complemented her know-how with a Master of Health Sciences (Health Economics) degree.

- I started as Head of Market Access in May 2017.  I became head of a competent and enthusiastic team that was quick to show me the ropes, says Jaana Joutseno.

Versatile competencies from pharmaceutical market analyses to administration of hospital tenders

- We have supported the Market Access functions of more than 60 pharmaceutical companies. Our long and versatile experience of, for example, the pharmaceutical industry has provided us with the best possible skills to provide crucial strategic counselling to pharmaceutical companies.

Market Analysis Manager Lauri Kekoni is a long-time professional and brings to the team his knowledge of pharmaceutical market analysis and hospital sales and tendering processes.

- Kekonihas formerly been the CEO of a pharmaceutical company. Our customers may benefit from Lauri’s rock-solid professional skills, know-how in hospital sales and tendering processes, and his analytical grasp of the pharmaceutical market.

All in all, four Market Access Managers work in the team: long-time Market Access top expert, Senior Market Access Manager Ritva Suominen as well as Market Access Managers Tiia Tammi, Marja Havo and Jenni Repo. The team members have extensive experience of the pharmaceutical field, ranging from working in a pharmacy to functioning as a consultant for pharmaceutical companies, and even from working as a scientist, namely Repo defended her doctoral thesis at the University of Kuopio last year.

In addition, Market Access Specialists Marja Kinnunen and Niina Mäntylä, Market Access Officers Riikka Konttinen, Timo Väistö and Sofia Parviainen as well as hospital tender coordinator Leena Rekola work in the team.

The academic background of our Market Access team incorporates pharmacology, economic sciences and health economics.

Real-world data research and market research are part of Market Access

Last year, Real World Evidence or real world data research and market research, conducted through Farenta’s research pharmacy network, also became part of Market Access. Research Team Lead Marcin Balcerzak from Poland leads the research team in an amiable and sympathetic manner.

- Marcin has conducted effectiveness studies in both Poland and Finland. In the future, the emphasis in his work will be on Finland, where the demand for real world data has tremendously accelerated.

Research Manager Outi Koskela also works in Marcin’s team. She recently attracted attention as a presenter of our diabetes research results at international conferences, as well as during Pharmacy Days. Outi has worked with purpose and determination to conduct research and has developed the quality of the research department’s work. Jarno Ruotsalainen works as Research Coordinator in the team.