Kronans Apotek has won silver at the internationally renowned packaging competition Pentawards. The winning packaging design for Kronans Apotek's own products in the skin and hair segment was developed in collaboration with the Brand Agency Identity Works. The same packaging design has also been nominated for the Swedish Design Prize.
This year's Pentawards held in New York on September 6, included entries from around the world in 55 different categories. Pentawards are recognised as the most prestigious worldwide competition exclusively devoted to packaging design. An international jury consisting of 12 highly respected designers and packaging design Directors from major companies selected the winners based on the creative quality and the marketing relevance of the works presented.
"We are delighted that the packaging design for our own products was awarded in such a tough international competition. We are very happy to see that these products have also become best sellers with our customers, "says Emelie Friis, Marketing Director at Kronans Apotek.
Kronans Apotek's award winning packaging design will be included in the popular Package Design Book.