Oriola’s Kronans Apotek pharmacy chain starts a new collaboration with MatHem, the largest online grocery store in Sweden. Soon, customers can order both medicines and other pharmacy products from Kronans Apotek via MatHem online shop and get them delivered home together with their groceries. The collaboration is first of its kind in Sweden.
The new collaboration benefits not only consumers but both parties: it enables Kronans Apotek to reach customers through MatHem’s digital platform and MatHem to offer wider services to its customers. The service will be launched during the first quarter of 2021. Oriola’s distribution services in Sweden will also support the cooperation.
“This is a perfect time to launch this kind of collaboration, as the COVID-19 pandemic has only accelerated online sales of both groceries and pharmacy products. We are continuously working to develop our digital offering and to help our customers in their daily life. This collaboration strengthens our ability to reach our customers where they are and provide them easy access to products they need,” says Anders Torell, Vice President of Business Area Consumer at Oriola.
In practice, MatHem’s customers can access Kronans Apotek’s products and services, including advising, while doing their grocery shopping online. Customers can order both prescription and over-the-counter medicines that are delivered home with their groceries.