CEO and management

The President and CEO is in charge of the day-to-day management of Oriola and is assisted by the Oriola Management Team.

The Board of Directors appoints and dismisses the President and CEO of Oriola.

The President and CEO is in charge of the day-to-day management of the company and its administration in accordance with the Finnish Companies Act and the instructions and orders of the Board of Directors. The President and CEO also ensures that accounts of the company comply with Finnish law and that its financial affairs have been organised in a reliable manner. The President and CEO is assisted in his work by the Oriola Management Team. The President and CEO’s service terms and conditions are specified in writing in the President and CEO’s service contract, which is approved by the Board of Directors.

Ms. Elisa Markula was appointed Oriola Corporation’s President and CEO as of 9 August 2021. She has extensive experience in various executive roles in several listed companies with international operations. Ms. Markula joined Oriola from Tikkurila Group, a leading Nordic paint company, where she had worked as President and CEO since 2018. She is also a board member in Olvi Plc’s Board of Directors and Vice Chairman of the board in the Finland Chamber of Commerce.

During 2009-2018, she worked as Senior Vice President at Paulig Group and Managing Director, Oy Gustav Paulig Ab (Coffee division). In 2006-2009 she was Country Manager at Oy Suomen LEGO Ab (Finland). Prior to Lego, Ms. Markula held many sales and marketing related positions in companies like Oy Snellman Ab, Oy SCA Hygiene Products Ab and Fazer Chocolates Ltd.

Further information on remuneration and terms of service of the President and CEO of Oriola can be found in the Remuneration page and in the Annual Report.

The members of the Oriola Management Team are nominated by The Board of Directors. The Oriola Management Team convenes regularly to address matters concerning the entire Group. The Oriola Management Team is not a decision-making body. It assists the President and CEO in the implementation of Group strategy and in operational management, and facilitates the Group-wide distribution of information concerning the entire Group.

Oriola Management Team's responsibilities:

  • Markula Elisa, President and CEO
  • Gabrielson Katarina, Vice President, Business Area Oriola Sweden
  • Hasselrot Hannes, Vice President, Business Area Oriola Consumer
  • Kariniemi Anne, Vice President, Business Area Oriola Finland
  • Niemelä Elina, Chief People Officer
  • Pohjonen Sari, CFO
  • Sandström Petter, General Counsel
  • Uusitalo Mika, Vice President, Supply Chain and Business Development

Further information on the remuneration of the members of the Oriola Management Team can be found in the Remuneration page and in the Financial Statement.

Oriola Management Team members

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Elisa Markula, b. 1966
M.Sc. (Economics)
President & CEO
Finnish citizen

Ms. Elisa Markula was appointed Oriola Corporation’s President and CEO as of 9 August 2021. She has extensive experience in various executive roles in several listed companies with international operations. Ms. Markula joined Oriola from Tikkurila Group, a leading Nordic paint company, where she had worked as President and CEO since 2018. She is also a board member in Olvi Plc’s Board of Directors and Vice Chairman of the board in the Finland Chamber of Commerce. 

During 2009-2018, she worked as Senior Vice President at Paulig Group and Managing Director, Oy Gustav Paulig Ab (Coffee division). In 2006-2009 she was Country Manager at Oy Suomen LEGO Ab (Finland). Prior to Lego, Ms. Markula held many sales and marketing related positions in companies like Oy Snellman Ab, Oy SCA Hygiene Products Ab and Fazer Chocolates Ltd.

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Katarina Gabrielson, b. 1969
M. Sc.
Vice President, Business Area Oriola Sweden
Swedish citizen

Katarina Gabrielson was appointed Vice President of Business Area Oriola Sweden as of 1 January 2022. She has been member of the Oriola Management Team as of 1 January 2019. Gabrielson joined Oriola in 2012 as Director for the Business Unit Pharmacy in Sweden and served as Director for the Retail Business Unit during 2017-2018 and Vice President of Business Area Retail during 2019-2021. Before joining Oriola, she has worked in the retail sector in various roles within companies such as Axfood and Reitan.

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Hannes Hasselrot, b. 1980
University studies in Chemical Biology
Vice President, Business Area Oriola Consumer
Swedish citizen

Hannes Hasselrot was appointed Vice President of Business Area Oriola Consumer and member of the Oriola Management Team as of 1 December 2021. He also acts as Managing Director of Kronans Apotek. Mr. Hasselrot has a solid experience from retail and e-commerce businesses. He joined Oriola’s Business Area Consumer in 2019 as Digital Sales Director and served as Chief Operating Officer and Commercial Director during 2021. Prior to Oriola, he has worked in various roles in retail and e-commerce, among others as Global Retail and E-Com Director for Peak Performance during 2017-2019, COO and CPO for Eleven AB during 2014-2017 and International Retail Manager for Jack & Jones during 2012-2014.

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Anne Kariniemi, b. 1970
M.Sc.Eng.
Vice President, Business Area Oriola Finland
Finnish citizen

Anne Kariniemi was appointed Vice President of Business Area Oriola Finland as of 1 January 2022. She has been member of the Oriola Management Team as of 21 January 2019. Ms. Kariniemi has worked at Oriola since 2019 and served previously as Vice President of Oriola’s Group function Operations. Before joining Oriola, she worked as CEO at Akateeminen Kirjakauppa since 2016 and as CEO at Porvoon Kirjakeskus Oy in 2012-2016. Ms. Kariniemi has also solid working experience from logistics operations in various roles from Nokia Mobile Phones, from Onninen Oy and from Oriola-KD Corporation, where she worked as a Vice President, logistics and sourcing in 2007-2011.

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Elina Niemelä, b. 1978
Ph.D HR management
Chief People Officer 
Finnish citizen

Elina Niemelä was appointed Chief People Officer at Oriola Corporation and a member of the Oriola Management Team as of 9 August 2021. Before joining Oriola, she worked at Purmo Group during 2018-2021 as Vice President, Corporate Development and BU Head, Hydronic Controls. Ms. Niemelä has more than 15 years of experience in corporate leadership and consulting roles in various international companies such as Russell Reynolds Associates (2017-2018) and Outotec Corporation (2012-2017) as well as many HR consultancy related positions from 2006 at PwC and E&Y.

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Sari Pohjonen, b. 1966
M. Sc. (Econ)
CFO
Finnish citizen

Sari Pohjonen was appointed CFO of Oriola Corporation and member of Oriola Management Team as of 8 November 2021. Before joining Oriola, she worked at Fiskars Group as CFO during 2016-2021 and Deputy to the CEO during 2018-2021. Mrs. Pohjonen has a solid experience from financial leadership positions, and she has also been CFO at Reima Group and Vice President, Finance and Group Control at SanomaWSOY. Mrs. Pohjonen is also a board member in VR-Group Ltd, Jane and Aatos Erkko Foundation and Oilon Group Oy.

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Petter Sandström, b. 1976
LL.M
General Counsel
Finnish citizen

Petter Sandström was appointed Oriola’s Legal Counsel in 2008, General Counsel in 2012 and member of the Oriola Management Team as of July 1, 2018. Before joining Oriola, he worked as an Attorney at Castrén & Snellman Attorneys.

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Mika Uusitalo, b. 1980
M.Sc. (Economics)
Vice President, Supply Chain and Business Development
Finnish citizen

Mika Uusitalo was appointed Vice President, Supply Chain and Business Development in October 2021 and member of Oriola Management Team as of 1 January 2022. Mr. Uusitalo has an extensive experience in business transformation and operational excellence from various positions. Prior to Oriola, he has worked as Vice President, Sourcing at Tikkurila Group during 2019-2021, as Director, Operations and Supply Chain consulting at PwC during 2012-2019, and as Managing consultant, strategy and transformation at IBM Consulting Services during 2010-2012.