CEO and management

The President and CEO is in charge of the day-to-day management of Oriola and is assisted by the Oriola Management Team.

The Board of Directors appoints and dismisses the President and CEO of Oriola.

The President and CEO is in charge of the day-to-day management of the company and its administration in accordance with the Finnish Companies Act and the instructions and orders of the Board of Directors. The President and CEO also ensures that accounts of the company comply with Finnish law and that its financial affairs have been organised in a reliable manner. The President and CEO is assisted in his work by the Oriola Management Team. The President and CEO’s service terms and conditions are specified in writing in the President and CEO’s service contract, which is approved by the Board of Directors.

Ms. Elisa Markula was appointed Oriola Corporation’s President and CEO as of 9 August 2021. She has extensive experience in various executive roles in several listed companies with international operations. Ms. Markula joined Oriola from Tikkurila Group, a leading Nordic paint company, where she had worked as President and CEO since 2018. She is also a board member in Olvi Plc’s Board of Directors since 2015 and in the Finland Chamber of Commerce since 2020.

During 2009-2018, she worked as Senior Vice President at Paulig Group and Managing Director, Oy Gustav Paulig Ab (Coffee division). In 2006-2009 she was Country Manager at Oy Suomen LEGO Ab (Finland). Prior to Lego, Ms. Markula held many sales and marketing related positions in companies like Oy Snellman Ab, Oy SCA Hygiene Products Ab and Fazer Chocolates Ltd.

Further information on remuneration and terms of service of the President and CEO of Oriola can be found in the Remuneration page and in the Annual Report.

The members of the Oriola Management Team are nominated by The Board of Directors. The Oriola Management Team convenes regularly to address matters concerning the entire Group. The Oriola Management Team is not a decision-making body. It assists the President and CEO in the implementation of Group strategy and in operational management, and facilitates the Group-wide distribution of information concerning the entire Group.

Oriola Management Team's responsibilities:

  • Markula Elisa, President and CEO, and interim leader of Business Area Consumer
  • Elevuori Antti, interim CFO
  • Gabrielson Katarina, Vice President, Business Area Retail
  • Kariniemi Anne, Vice President, Operations
  • Lehto Tuula, Vice President, Communications and Sustainability
  • Niemelä Elina, Vice President, People & Transformation
  • Nyström Charlotta, CIO
  • Pamp Fredrik, Vice President, Business Area Pharma
  • Sandström Petter, General Counsel

Further information on the remuneration of the members of the Oriola Management Team can be found in the Remuneration page and in the Financial Statement.

Oriola Management Team members

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Elisa Markula, b. 1966
M.Sc. (Economics)
President & CEO
Finnish citizen

Ms. Elisa Markula was appointed Oriola Corporation’s President and CEO as of 9 August 2021. She is also an interim leader of the Business Area Consumer and Managing Director of Kronans Apotek as of 13 September 2021. She has extensive experience in various executive roles in several listed companies with international operations. Ms. Markula joined Oriola from Tikkurila Group, a leading Nordic paint company, where she had worked as President and CEO since 2018. She is also a board member in Olvi Plc’s Board of Directors since 2015 and in the Finland Chamber of Commerce since 2020. 

During 2009-2018, she worked as Senior Vice President at Paulig Group and Managing Director, Oy Gustav Paulig Ab (Coffee division). In 2006-2009 she was Country Manager at Oy Suomen LEGO Ab (Finland). Prior to Lego, Ms. Markula held many sales and marketing related positions in companies like Oy Snellman Ab, Oy SCA Hygiene Products Ab and Fazer Chocolates Ltd.

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Antti Elevuori, b. 1979
M. Sc. Econ
Interim CFO
Finnish citizen

Mr. Antti Elevuori was appointed interim CFO of Oriola Corporation as of 1 August 2021 and a member of the Oriola Management Team as of 9 August 2021. He has strong experience from financial management positions in Finnish listed companies such as CFO of Raisio Plc.

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Katarina Gabrielson, b. 1969
M. Sc.
Vice President, Business Area Retail
Swedish citizen

Katarina Gabrielson was appointed Vice President of Oriola’s Business Area Retail and member of the Oriola Management Team as of 1 January 2019. Gabrielson joined Oriola in 2012 as Director for the Business Unit Pharmacy in Sweden and served as Director for the Retail Business Unit 2017-2018. Before joining Oriola, she has been working in the retail sector in various roles within companies such as Axfood and Reitan.

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Anne Kariniemi, b. 1970
M.Sc.Eng.
Vice President, Operations
Finnish citizen

Anne Kariniemi was appointed Vice President of Oriola’s group function Operations and member of the Oriola Management Team as of 21 January 2019. Before joining Oriola, Kariniemi worked as CEO at Akateeminen Kirjakauppa since 2016 and as CEO at Porvoon Kirjakeskus Oy in 2012-2016. Kariniemi has also solid working experience from logistics operations in various roles from Nokia Mobile Phones, from Onninen Oy and from Oriola-KD Corporation, where she worked as a Vice President, logistics and sourcing in 2007-2011.

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Tuula Lehto, b. 1973
M.Pol.Sc
Vice President, Communications and Sustainability
Finnish citizen

Tuula Lehto was appointed Oriola’s Group Communications Director as of 1 October 2017 and a member of the Oriola Management Team as of 1 July 2018. Her title was changed to Vice President, Communications and Sustainability as of 17 February 2020. Before joining Oriola, she worked as Senior Consultant at communications agency Pohjoisranta Burson-Marsteller in 2011–2017. Earlier Lehto has been working in corporate communications at different organizations and roles in companies such as Finnish Slot Machine Association, Yara International, Kemira GrowHow Oyj and Veikkaus.

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Elina Niemelä, b. 1978
Ph.D HR management
Vice President, People and Transformation
Finnish citizen

Elina Niemelä was appointed Vice President, People and Transformation at Oriola Corporation and a member of the Oriola Management Team as of 9 August 2021. Before joining Oriola, she worked at Purmo Group during 2018-2021 as Vice President, Corporate Development and BU Head, Hydronic Controls. Niemelä has more than 15 years of experience in corporate leadership and consulting roles in various international companies such as Russell Reynolds Associates (2017-2018) and Outotec Corporation (2012-2017) as well as many HR consultancy related positions from 2006 at PwC and E&Y.

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Charlotta Nyström, b.1972
M.Sc. (Engineering)
CIO
Finnish citizen

Charlotta Nyström was appointed Oriola Corporation’s Chief Information Officer (CIO) and member of the Oriola Management Team starting June 1, 2018. Mrs. Nyström worked previously as CIO at Kemira Corporation, where she has worked since 2004 both in IT and Business Development functions. From 1998 to 2004 she worked at Fujitsu as SAP Consultant. Nyström has a strong track record in IT and business development.

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Fredrik Pamp, b. 1971
M.Sc.
Vice President, Business Area Pharma
Swedish citizen

Fredrik Pamp was appointed Vice President of Oriola's Business Area Pharma and member of the Oriola Management Team as of 17 February 2020. Mr. Pamp worked as Sales and Marketing Director in Oriola’s Business Area Pharma in 2019-2020, and he has solid experience from pharmaceutical wholesale business in various roles in Oriola. Before joining Oriola in 2009, Pamp worked in Deb Group as a Nordic Sales Director (2008-2009) and before this several years in SCA Hygiene Products (1996-2008).

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Petter Sandström, b. 1976
LL.M
General Counsel
Finnish citizen

Petter Sandström was appointed Oriola’s Legal Counsel in 2008, General Counsel in 2012 and member of the Oriola Management Team as of July 1, 2018. Before joining Oriola, he worked as an Attorney at Castrén & Snellman Attorneys.