Farmanet secures full national pharmacy coverage in Finland during annual emergency notification test

A trusted communication channel for critical updates

Farmanet is Oriola’s dedicated communication platform connecting pharmaceutical companies directly with pharmacies across Finland. Used daily by 95% of pharmacy professionals, the platform reaches more than 11,000 healthcare professionals and approximately 1,000 veterinarians. Covering all 901 pharmacy outlets, Farmanet provides a single national channel for both routine and urgent communication.

Annual emergency notification test

Farmanet’s emergency notification service is the only validated and annually tested emergency communication system in Finland. The November test verified:

• Technical system performance
• Delivery reliability
• Recipient acknowledgements
• Readiness and operation of the emergency response team

This rigorous process ensures compliance with mandatory requirements for nationwide delivery of urgent safety notifications.

Key results from the 2025 test

The test confirmed Farmanet’s ability to meet all critical requirements for emergency communication:

• 100% of Finland’s 901 pharmacy outlets were reached
• Notifications sent to 2,661 mobile numbers and 11,519 email addresses
• 849 outlets (94.2%) confirmed receipt directly in Farmanet
• Remaining 52 outlets confirmed manually by phone
• Full national coverage achieved within 6 hours and 1 minute

One technical deviation was detected: a database configuration error prevented reminder messages from being sent. The issue was identified and corrected immediately, demonstrating the system’s resilience and rapid response capability.

"These results confirm Farmanet’s critical role in safeguarding the pharmacy network,” says Karla Blåfield, Head of Sales and Marketing Services, Oriola Advisory. “Our system ensures that urgent safety information reaches every Finnish pharmacy outlet quickly and reliably. This is a responsibility we take very seriously."

Beyond emergencies: a daily communication tool

While emergency notifications are essential, Farmanet also serves as a powerful daily communication platform for pharmaceutical companies operating in Finland. It enables companies to:

• Reach the entire pharmacy network through one channel
• Publish infoletters targeted by professional role
• Share time-critical updates and safety-related information
• Increase visibility through banners and pop-ups within the platform

With 95% daily usage among pharmacy professionals, Farmanet ensures that messages are delivered through a channel embedded in everyday pharmacy work.

Reliability, verification and accountability

Farmanet combines automated delivery with structured acknowledgement tracking. When confirmations are missing, manual verification by phone guarantees that every pharmacy outlet is reached. The annual system test is a cornerstone of Farmanet’s quality assurance and governance model, ensuring continued readiness at national level.

Farmanet remains the most reliable emergency notification solution for the Finnish pharmacy sector, and the only one that is both validated and tested annually.