Your wholesale partner in the Nordics – become a supplier
We help health and wellbeing brands enter and grow in the Finnish and Swedish markets. With agile go-to-market strategies, efficient wholesale and strong local expertise, we offer a straightforward way to reach diverse sales channels and build long-term growth with a trusted wholesale partner.
Effortless entry and sustained growth in the Nordics
We help health and wellbeing brands enter and grow in the Finnish and Swedish markets. With an agile go-to-market approach, strong local expertise and access to diverse sales channels and marketing expertise, we offer an efficient way to build long-term success in the Nordics.
One platform, full market access
Through Oriola’s wholesale and distribution services, you gain straightforward access to pharmacies, veterinarians, retailers, and e-commerce. We remove the complexity of managing fragmented supply chains with one reliable, end-to-end solution.
Product and performance optimisation
From launch to long-term performance, we support your success with category insights, marketing expertise, commercial guidance and demand-driven product planning. Together, we fine-tune your product potential and revenue streams to meet Nordic market needs.
Local expertise that gives you a competitive edge
Our deep understanding of regulatory requirements, retail preferences and market dynamics in Finland and Sweden helps you make informed decisions. With Oriola, you have a partner who understands what it takes to succeed in the Nordic health and wellbeing space.
Trusted partner for quality and sustainability
We work with suppliers who share our commitment to quality, safety and sustainability. With high standards and efficient, compliant operations, we help you build trust with resellers and end customers alike.
Explore our product categories
Our health and wellbeing product range includes six key product categories, covering a broad range of consumer needs, from personal care and daily wellbeing to condition-specific support and animal health. We work with established global brands, exclusive and premium products, emerging players and low-price alternatives - ensuring our wholesale offering is both comprehensive and competitive.
Skin and hair care
Personal care
Health and conditions relief
Diet and performance
Animal health
Supplier onboarding journey
Introduction
Supplier evaluation
Product evaluation
Approval and Go-to-market-plan
Interested in partnering with us?
To help us get to know your company and your assortment, please send us an email with a short presentation and brief overview of your brand and the products so we can better understand how they might fit within our markets.
Examples of brands in our assortment
We work with a wide range of suppliers to offer a relevant and balanced mix of brands for every category and price point. From established global names to niche newcomers and affordable essentials, our brand selection is designed to help you meet your customers’ needs and preferences with confidence.
- Aco
- Aussie
- Bioderma
- Burt's Bees
- Clearblue
- Curaprox
- Dexal
- Ekulf
- Flux
- Gefilus
- Haan
- Hawaiian Tropic
- Lip Intimate
- Lumene
- Lysi Omega-3
- Medela
- Mildison
- Moomin
- Mölnlycke
- Neofollics
- Nezeril
- Omron
- Oral-B
- Pansuola
- Pharmacare
- Reformi
- RFSU
- Silicea
- Snoreeze
- Swedish Collagen
- TePe
- Tena
- Tresemmé
- Vitamin Well
Fostering a healthier tomorrow
A sustainable future begins with health. Through our services and products, we promote wellbeing while working to minimise the environmental impact of our operations. Sustainability is part of our strategy and daily operations at Oriola. As a distributor and wholesaler of pharmaceuticals and health and wellbeing products, our role in society is essential, and our responsibility is clear.
Services and products supporting your success in the Nordics
We offer a broad portfolio of services and products, including distribution, wholesale, and advisory services. These help pharmaceutical companies and health, and wellbeing product suppliers serve pharmacies, healthcare providers, veterinarians, retailers, and e-commerce across the Nordic market.
Advisory services
We help pharmaceutical companies succeed with tailored services across the entire product lifecycle – from market entry and regulatory compliance to commercial strategy and market insights. Our advisory services combine deep knowledge of Nordic healthcare systems and regulatory requirements with a focus on operational efficiency and customer value.
Distribution services
We manage a high-quality, GDP-compliant supply chain for safe and reliable deliveries of pharmaceuticals and health and wellbeing products. Our specialised services include quality control, warehousing and logistics including modern cold chain technology and vaccine distribution expertise.