Effortless wholesale for health and wellbeing growth
Our wholesale service gives you easy, one-stop access to a wide range of health and wellbeing brands and products. We support pharmacies, veterinarians, retailers, and e-commerce with a carefully selected assortment, reliable deliveries, and expert insights and advice - making it easier to grow your business without added complexity.


Broad health and wellbeing assortment tailored to the Nordic market
Our offering includes a wide variety of vitamins, supplements, natural remedies and self-care essentials, selected to match Nordic market needs and regulatory requirements. You get relevant, high-quality brands and products that support your commercial success.
Category and product expertise and local insight
With deep knowledge of the Nordic pharmacy and retail landscape, we help you align your assortment with customer demand. Our team supports your sell-through with up-to-date category and product expertise and guidance for effective marketing, merchandising, and category development.
Committed to quality, safety and sustainability
The products in our catalogue meets Oriola’s high standards for quality, compliance and sustainability. Our focus on responsible sourcing and regulatory reliability helps you build trust with your customers and operate with confidence.
Reliable deliveries and attentive service
We deliver consistently, flexibly and on time. Our reliable supply chain and customer-first approach ensure you get the products and support you need, so you can stay focused on your customers.
Explore our product categories
Our assortment covers all key health and wellbeing areas relevant for your customers - from everyday care to specialised support. Within each category, you’ll find a broad mix of well-known global brands, exclusive and premium lines, innovative newcomers and low-price alternatives. The selection is designed to support your business with quality, relevance and choice across all price points.

Skin and hair care

Personal care

Care and support

Health and conditions relief

Diet and performance

Animal health
Examples of brands in our assortment
We work with a wide range of suppliers to offer a relevant and balanced mix of brands for every category and price point. From established global names to niche newcomers and affordable essentials, our brand selection is designed to help you meet your customers’ needs and preferences with confidence.
- Aco
- Aussie
- Bioderma
- Burt's Bees
- Clearblue
- Curaprox
- Dexal
- Ekulf
- Flux
- Gefilus
- Haan
- Hawaiian Tropic
- Lip Intimate
- Lumene
- Lysi Omega-3
- Medela
- Mildison
- Moomin
- Mölnlycke
- Neofollics
- Nezeril
- Omron
- Oral-B
- Pansuola
- Pharmacare
- Reformi
- RFSU
- Silicea
- Snoreeze
- Swedish Collagen
- TePe
- Tena
- Tresemmé
- Vitamin Well
Reseller-ready product brands with commercial support
Here are some examples of product brands we fully manage and develop to grow resellers business. For these we offer broad sales and marketing support to business and consumer target groups.
Want to learn more about our assortment?
The assortment varies between Finland and Sweden - contact us for more detailed information for your specific market.
Assortment team Finland assortmentfinland@oriola.com
Assortment team Sweden assortmentsweden@oriola.com

Fostering a healthier tomorrow
A sustainable future begins with health. Through our services and products, we promote wellbeing while working to minimise the environmental impact of our operations. Sustainability is part of our strategy and daily operations at Oriola. As a distributor and wholesaler of pharmaceuticals and health and wellbeing products, our role in society is essential, and our responsibility is clear.
Services and products supporting your success in the Nordics
We offer a broad portfolio of services and products, including distribution, wholesale, and advisory services. These help pharmaceutical companies and health, and wellbeing product suppliers serve pharmacies, healthcare providers, veterinarians, retailers, and e-commerce across the Nordic market.

Distribution services
We manage a high-quality, GDP-compliant supply chain for safe and reliable deliveries of pharmaceuticals and health and wellbeing products. Our specialised services include quality control, warehousing and logistics including modern cold chain technology and vaccine distribution expertise.

Advisory services
We help pharmaceutical companies succeed with tailored services across the entire product lifecycle – from market entry and regulatory compliance to commercial strategy and market insights. Our advisory services combine deep knowledge of Nordic healthcare systems and regulatory requirements with a focus on operational efficiency and customer value.