Mölnlycke Health Care and Oriola: a partnership built on trust, results and shared ambition
Oriola Brand Manager Riikka Alasiurua shares an example of how we build long-term partnerships that deliver value. Not just to our suppliers, but also to pharmacies and their customers.
29.8.2025
At Oriola, we work closely with our suppliers to ensure that pharmacies across Finland have access to high-quality products, supported by education, visibility and consistent availability. Our collaboration with Mölnlycke Health Care is a clear example of how we build long-term partnerships that deliver value. Not just to our suppliers, but to pharmacy professionals and their customers.
Mölnlycke is a global leader in advanced wound care and surgical solutions. In Finland, we are proud to be their exclusive partner for pharmacy distribution. But our relationship goes far beyond logistics. Together, we plan campaigns, meet customers, train staff and build visibility - always with the end user in mind.
Over the past year, we have intensified our collaboration. Mölnlycke is joining us at more events than ever before, including Pharmacy Days, Avainapteekkipäivä and Arctic Pharmacies in Lapland. These events give us the opportunity to meet pharmacy professionals face-to-face, share product insights and listen to their feedback.
We’ve also formed a strong triangle between supplier, distributor and customer. Mölnlycke brings deep product knowledge and clinical expertise. We contribute market insight and execution power. And pharmacies provide valuable input from the front line. Together, we’re able to respond quickly to needs, improve product presentation and support better care.
“Oriola is our exclusive strategic partner for the pharmacy channel in Finland, and their sales team brings valuable insights directly from the field, helping us tailor solutions to different customer segments. Working closely is key to building future success in a changing healthcare landscape”, says Turo Mäkinen, Business Development Manager Mölnlycke Wound Care Finland.
Mölnlycke’s wound care products range from conventional wound care dressings to advanced solutions. Some of these products require more than shelf space - they need expert introduction, professional education and reliable access. That’s where we at Oriola come in.
A true highlight this year was our visit to Mölnlycke’s factory in Mikkeli, where our sales team saw the manufacturing process up close. The visit deepened our understanding of the strict quality and hygiene standards behind the products and confirmed the trust we place in the brand. Mölnlycke is now preparing to open the factory to selected pharmacy professionals, offering them the same opportunity to see the production process behind the products they recommend.
We also run joint staff trainings to ensure pharmacy teams are equipped with the right knowledge. These sessions cover everything from product features to wound care best practices, helping staff feel confident in their recommendations and advice. In addition, we’ve hosted webinars and plan to continue using this format to reach wider audiences.
Looking ahead, Oriola has recently launched a product catalogue for nursing homes. A new initiative where Mölnlycke plays a key role. We’re also exploring repacking possibilities to better meet customer needs, while respecting regulatory and commercial boundaries. As the healthcare sector shifts towards more home-based and residential care, we see clear opportunities to grow and adapt together.
Our collaboration with Mölnlycke is built on mutual trust, open communication and a shared focus on results. It shows what’s possible when both sides bring their strengths - product expertise from the supplier and market reach and customer insight from us.
“The past year has demonstrated that, although our collaboration with Mölnlycke has deep historical roots, a renewed and more intensive approach can lead to significant change in a relatively short time.” says Riikka Alasiurua, Brand Manager at Oriola. “Our exclusive partnership enables our sales team to be actively involved in daily communication with the supplier. We are fully aware of the current challenges related to medical device regulation, the transformation of national healthcare, and changes in services within the wellbeing services counties – and together, we strive to find solutions that support both pharmacies and consumers.”
